Tommy Upson

Creative and marketing executive with 20+ years of experience leading integrated creative, brand, and marketing organizations across nonprofit, consumer, and global enterprise environments. Proven track record building high-performing creative teams that produce emotionally resonant storytelling, innovative digital experiences, and mission-driven campaigns that deepen audience connection and inspire action.

Experienced in leading cross-functional teams of designers, storytellers, strategists, videographers, and marketers while building scalable creative operations that balance innovation, brand integrity, and measurable organizational impact.

Recognized for fostering collaborative cultures rooted in curiosity, creativity, mentorship, and purpose-driven leadership.

Executive Capabilities

Creative Leadership & Team Development

Brand Storytelling & Narrative Strategy

Integrated Campaign Development

Creative Operations & Workflow Design

Content Strategy & Experience Design

Audience Engagement & Community Growth

Digital Innovation & Emerging Technologies

Cross-Functional Leadership & Collaboration

Creative Direction Across Video, Digital & Experiential

Marketing Analytics & Performance Insights