Wounded Warrior Project®
VP of Marketing | August 2022 – Present
Lead a 36-person integrated marketing organization responsible for campaigns, digital marketing, creative services, and analytics supporting more than 300,000 post-9/11 veterans, service members, and their families while contributing to $198M in annual fundraising revenue. Manage a $14.5M marketing budget, including $5.5M in paid media investment across digital, social, and traditional channels.
Rebuilt and scaled the organization’s marketing function, establishing integrated teams across campaigns, digital marketing, creative services, and analytics.
Lead development and execution of 15 national and targeted campaigns and 250+ marketing initiatives annually to increase brand awareness, member registration, program participation, technology adoption, and donor engagement.
Partnered with senior leadership on a cross-organizational initiative to refine brand architecture, aligning programs, services, and messaging under a cohesive framework.
Led marketing strategy for the launch and adoption of the MyWWP mobile platform, expanding access to personalized programming and well-being resources.
Supported communications and advocacy initiatives related to veteran and women-veteran issues, mobilizing awareness around key legislative priorities.
Foster a high-performance marketing culture focused on data-driven decision making, measurable outcomes, and mission alignment.
VF Corporation®
Director of Marketing Services | July 2012 – August 2022
Led integrated marketing and brand execution across a portfolio of 10 global workwear and footwear brands generating more than $1B in annual revenue. Directed brand strategy, digital platforms, retail marketing, and content initiatives supporting global distribution partners and enterprise customers.
2018 Sales Support Award for Outstanding Achievement in supporting the sales teams – helping them to achieve their goals and initiatives.
Eight Celebrate Success Awards for Outstanding Achievements at VF Workwear
Multiple design awards for creative direction in print and consumer packaging
Led global rebrand of Workwear Outfitters, aligning brand identity and messaging across 5,500 employees and major enterprise clients including FedEx and Cintas.
Directed integrated marketing initiatives supporting product launches, brand storytelling, and retail experiences.
Presented retail strategy and brand initiatives to executive leadership and investor stakeholders.
Led transformation of legacy catalog systems into digital platforms, reducing production costs by more than $250K annually.
Built enterprise digital asset management infrastructure improving marketing efficiency and brand consistency.
Established marketing operations processes and performance metrics that improved collaboration and resource allocation.
NASCAR® / ISC
Director of Creative Services | February 2009 – July 2012
Led the in-house agency for NASCAR / ISC, thirteen motorsport entertainment facilities, corporate, Grand-Am Road Racing, MRN-Radio, and Americrown (event catering and merchandise company).
Designed the logo for the DAYTONA 500®
Two-time Daytona International Speedway Social Media Showdown Champion
Directed event branding, digital platforms, and marketing collateral including the DAYTONA 500 brand identity.
Oversaw digital design team responsible for corporate and track websites.
Managed photography archives and licensing programs, expanding revenue through commercial media usage.
Energizer – Personal Care
Hawaiian Tropic
Director of Creative Services | March 1998 – October 2008
Led creative and marketing production teams supporting global brand growth across more than 90 international markets.
Hawaiian Tropic® Employee of the Year 2000
Multiple Gold & Silver ADDY® awards for website development
Directed brand, packaging, retail, and digital marketing initiatives supporting 350+ product launches.
Managed cross-functional teams and agency partners delivering integrated marketing campaigns.